Questions Worth Asking.

You don't pay the retainer that month. Full stop. The setup fee is non-refundable because we invest real resources in building your campaigns and AI flows before launch day one — but we don't collect a dime of retainer for any month we miss. That's the Apex Guarantee. It's not a discount, not a credit — it's zero.

7 days from signed agreement to live ads. Our Build Week process is designed to get your campaigns, AI follow-up flows, and — if you're on Premium — a new conversion site deployed inside a single week. Most agencies take 30–60 days. We built our process so you don't lose another month of pipeline waiting for an agency to 'get set up.'

No. If you don't have a site that converts, we build it as part of the Premium package or as a standalone service. You can also run our campaigns to a simple lead form — the AI handles the follow-up and booking. Many of our Starter and Growth clients don't have a website at all when they start.

Our AI does the heavy lifting — qualifying, booking, and confirming appointments 24/7. The second a lead opts in, they get an SMS. If they respond, the AI qualifies them on service type, timeline, budget, and location. Once qualified, it books the appointment directly on your calendar. By the time you check your phone, the appointment is confirmed. You just show up and sell.

90 days. Real performance advertising takes time to optimize — the first 30 days are about gathering data, the second 30 are about tuning, and by month three the machine is dialed in. If we don't perform in month one, you don't pay the retainer. But give us 90 days to prove the model. After 90 days, you're month-to-month with 30 days notice.

We specialize in high-ticket home service verticals where a single booked job is worth more than $2,000: roofing, kitchen & bath remodeling, HVAC, solar, med spas, custom home builders, painting, landscaping, and pool & outdoor living. If you sell a service in this range and want qualified leads, we should talk.

We cap onboarding at 5 new clients per month. This isn't a sales tactic — it's a quality control mechanism. Every client gets daily attention from our team. If we took on 20 clients a month, your campaigns would get 1/20th of the attention. We'd rather grow slower and keep our performance numbers where they are.

Our AI sends automated reminders via SMS and email at 24 hours, 2 hours, and 30 minutes before the appointment. If a lead cancels or no-shows, the AI immediately re-engages to reschedule. Show rates across our client base average 78% — well above the industry standard for home services. And if a booked lead no-shows and can't be rescheduled, it doesn't count toward our guarantee.

Yes. While we're based on Long Island and have deep experience in Northeast markets, our ad targeting and AI systems work anywhere in the U.S. We understand local service markets, seasonal demand patterns, and regional pricing dynamics. Your market gets treated like our home market.

Our AI integrates with most major CRM and calendar platforms including ServiceTitan, Housecall Pro, Jobber, HubSpot, Salesforce, Google Calendar, and Calendly. If you use something else, we'll evaluate integration during the strategy call. Custom integrations are available on Premium plans.

Three things: (1) We guarantee results — if we don't deliver qualified, booked appointments, you don't pay the retainer. Traditional agencies charge you regardless. (2) We use AI to handle follow-up and booking 24/7 — no human SDR can respond in under 60 seconds at 10 PM on a Saturday. (3) We launch in 7 days, not 30–60. Speed is a competitive advantage.

The setup fee covers the real infrastructure build: custom ad campaign architecture for your market and offer, AI follow-up sequence configuration (text + voice), landing page development (Premium plan), CRM and calendar integration, and dashboard deployment. This is done before your first lead ever comes in. The fee varies by plan: $2,500 (Starter), $4,000 (Growth), $6,000 (Premium).