The Guarantee

10–15 Qualified Leads,
Booked On Your Calendar.
Or You Don't Pay The Retainer.

This is the backbone of our business. If we don't perform, you don't pay the retainer that month. It's not a discount. It's not a credit. It's zero.

What Counts As A Qualified Lead?

A qualified lead is a real person who: (1) lives in or owns property in your defined service area, (2) has a service need that matches what you offer, (3) has a project timeline within 90 days, (4) has a realistic budget aligned with your pricing, and (5) has been confirmed by our AI — with a booked appointment on your calendar as proof. Not a form fill. Not a 'maybe.' A human being with a date and time.

How The No-Retainer Clause Works

If we don't deliver the guaranteed number of qualified, booked appointments in a given calendar month, your retainer for that month is waived — completely. You still keep all the campaign assets, AI flows, and creative work we've built. The setup fee covers the initial infrastructure build and is non-refundable, but the recurring retainer is tied directly to performance. We eat what we kill, and we don't eat if we miss.

Setup Fee Policy

The one-time setup fee covers the real work required to get your growth engine running: custom ad campaign architecture, AI follow-up sequence configuration, landing page development (Premium), CRM integration, and dashboard deployment. This work is done before your first lead ever comes in. It's non-refundable because those hours are already invested — but if we miss the guarantee in month one, you still own all of that infrastructure and pay no retainer.

90-Day Minimum Commitment

We ask for 90 days because real performance advertising isn't instant. Month one is about gathering data — who clicks, who converts, what messages resonate. Month two is about optimizing — killing underperformers, scaling winners, refining the AI. By month three, the machine is dialed in. If we're not performing by the end of month three, you've paid one setup fee and at most one retainer (month two, because month one missed), and you walk away with all the infrastructure.

How We Track Performance

You get a live dashboard that shows every lead, every appointment booked, every show, and every close. There's no guesswork and no 'trust us on the numbers.' You see exactly what we see, in real time. Weekly reports break down cost per lead, show rate, pipeline value, and ROAS. On Growth and Premium plans, bi-weekly strategy calls review the numbers together so we're always aligned.

The agency industry is built on locking you into contracts and hoping you don't notice the results. We built Apex Scales to be the opposite. Our guarantee is the contract.